Who I am?

I’m a Product Designer with 5+ years of experience designing digital experiences, focused on turning complex problems into simple, useful products.

My background in UX, Digital Marketing and Behavioral Design allow me to combine user research, behavioral insights and experimentation to understand not only what users do, but why they do it.

I’ve worked across B2B SaaS, AI-powered products, digital platforms and 0→1 products, taking projects from research and problem definition through UX/UI design, prototyping and validation.

I enjoy working closely with Product and Engineering teams, and using data and user feedback to make better product decisions.

Outside of design, I’m usually building something, learning something new, travelling, or looking for ways to understand how people think and behave.

Currently based in Málaga, Spain.

I don't just design screens

I build solutions.

Work experience

Verisk | Product Designer

MALAGA · FEB. 2026-SEPT. 2026

  • Designed end-to-end UX/UI experiences focused on usability, scalability, and business impact.
  • Conducted user research, usability testing, and behavioral analysis to identify opportunities and improve product decisions.
  • Used product metrics such as funnels, retention, and adoption to drive data-informed UX improvements.
  • Collaborated with cross-functional teams to prioritize and deliver high-impact product solutions.
  • Built prototypes, user flows, wireframes, and scalable design systems for digital products.
  • Created AI agents and automated workflows to improve productivity and gain deeper market and user insights.
  • Applied user-centered and data-driven thinking to solve complex product and experience challenges.

Evertrip | Product Designer & Founder

REMOTE · SEPT. 2024-PRESENT

  • Defined and executed the product for a gamified travel app.
  • Created a mission-based planning system, designed user experience, and validated MVP.
  • Participated in university competitions for visibility and initial traction.

ITO Agency 360 | UX/UI Designer

REMOTE · JUL. 2024-PRESENT

  • Technical solutions, designed brands, landing pages, and digital creatives for product launches.
  • Focused on conversion, funnels, and high-impact visual design.

Wom Marketing | Head of Web Department

MALAGA · MAR. 2022-JUL. 2024

  • UX/UI design of WordPress websites focused on customer experience.
  • Coordination with marketing teams and final clients.

Grupo OHP | Digital Marketing Technician

MALAGA · MAR. 2021-DEC. 2021

  • Designed e-commerce, internal intranet, and UX improvements.
  • Ran digital campaigns and managed social media.

Education

Behavioral design bootcamp

The behavioral school · 2025

Practical bootcamp on psychological principles and frameworks to drive behavior through design.

UX UI Specialist

Gauss: Escuela de diseño · 2022-23

Practical course focused on fundamentals, prototyping, and visual design using Figma for web and apps.

Digital Marketing Technician

Wind Up School · 2021-22

Master’s program focused on technical and strategic aspects of digital marketing.

International Business and Marketing

Technological University Dublin · 2019-20

Erasmus program where I strengthened my knowledge of marketing and English.

Marketing & Market Research

University of Málaga · 2016-21

Bachelor’s degree focused on marketing foundations, consumer behavior, and user research techniques.