Hello! I’m Ángel Moreno,
Product Designer focused on Growth & Behavioral Design
I help product teams shape user behaviour to drive product growth.
PROJECTS
Selected work
WORKFLOW
How I solve
design problems
01 — DISCOVER
Understanding the problem before designing the solution
I combine user research, product data and business goals to identify friction, uncover user needs and define the problem worth solving.
02 — EXPLORE
Turning insights into ideas, faster with AI
I use behavioral principles, design patterns and AI-assisted workflows to explore concepts, generate early prototypes and compare potential solutions before investing in high-fidelity design.
03 — VALIDATE
Test assumptions, not just interfaces
I test early solutions with users, observe where they struggle and gather evidence to understand what works, what doesn’t and what needs to change.
04 — DESIGN & IMPROVE
Refine the experience and measure what matters
I turn validated insights into polished, accessible interfaces and developer-ready specifications. Where product data is available, I track relevant metrics to evaluate impact and identify opportunities for further improvement.
About me
My background in UX, Behavioral Design and Digital Marketing lets me work on both sides of a product: what users need and what the business needs to grow.
I turn complex problems into simple experiences. I’ve done it for enterprise teams, and I did it for myself when I launched everTrip, a travel app I designed, built and took to market after realizing that planning a trip shouldn’t take hours.
When I’m not designing, I’m usually travelling, which is how my own app started.
RECOMMENDATIONS
What people say
about me
Pedro N.
Product Designer
I highly recommend Angel. He has been a pleasure to work with and brings a consistently positive attitude to the team every day. He takes real ownership of his projects and approaches his work with strong attention to detail, ensuring high-quality outcomes.
Angel combines solid technical and problem-solving skills with a proactive mindset. When faced with new challenges, he takes the initiative to research, learn, and deliver effective solutions.
With his UX background and experience in marketing, Angel brings a well-rounded and analytical perspective, naturally connecting user needs with business goals. He would be a valuable addition to any team!
María G.
Marketing Manager
Ángel made a remarkable impact at our company, consistently delivering outstanding results that exceeded our expectations.
He was highly accountable and exceptionally proactive. Beyond his strong problem-solving skills, Ángel was a constant source of innovative ideas. His natural curiosity and relentless drive were truly contagious, inspiring the entire team to push boundaries and strive for more ambitious milestones.
I have absolute confidence that his extensive knowledge, combined with his strategic mindset, will bring success to any of his future projects. He was a phenomenal asset to the company.
Silvia S.
Educational entrepreneur
I want to express my gratitude and congratulate Ángel for his outstanding work in designing our website and shaping our digital strategy.
He successfully managed the entire end-to-end design lifecycle, seamlessly aligning business goals with a user-centered approach. From the initial UX/UI design, information architecture, and visual identity, to the strategic planning, and continuous iteration.
I highly recommend Ángel—not only for his exceptional professionalism and technical skills but also for his empathy and strong human qualities. I remain fully available to anyone who wishes to speak further about his excellent work.